they have the general services tax, the value added tax. the price elasticity on a can of soda as very small. price elasticity is how much of a change in consumption you will see with the one percent change in price. it does not change much. a 10% price increase only increases consumption by 2%. that is not very good. that is what we talk about -- a penny an ounce. existing taxes on soda so far have not resulted in soda consumption. at 3%. this fits this. soda taxes, are they for programs or to reduce consumption? if they are for programs and not consumption, do you know what will happen? soda companies will say, it did not work. worse yet, some unscrupulous politician will take the money and use it for general funds or personal funds and that is what everybody is worried about because that is what we have seen already with tobacco. large taxes are necessary to reduce consumption. the rand corporation says we need a 36% tax to effectuate a 25% reduction in consumption. we need to double the price of a can of soda. do you think anybody is re